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Art Must Be Original, Artist Must Be Original


Published November 3, 2011


Material between 00:01-00:55 is suitable material for vj's (working with 75 or 190 BPM). The clip is intended as filling material for documentaries etc. addressing copyright issues, intellectual property rights or myths related to artistic creativity. Video is shot in Helsinki, Finland (60,183219, 24,957928). The background noise consists of faulty plumbing and trams passing above the M-Cult studios where the video was shot. The work was made for Open Community Media, M2HZ.net's "Media Artist of The Month (December 2011)" show and produced by Kalle Kuisma (M2HZ).

The performer repeats the phrase "Art Must Be Original, Artist Must Be Original" while manipulating exposed electric wiring (taped to a stick) with his mouth. As his mouth moves exposed wires create a circuit and a light bulb duck-taped to the performers head is lit. 00:55 the performer turns the studio lights on, exposes the set-up and removes the apparatus from his head.

The performer is a part of the xxx_group (est. 2007) and the video is based in the groups practice. It is a combination of performances which the group presented in Prague 2009: "3# Grid of Pleasure (55)" and "?# Saint Lucy, Cracks It (55)" (Yet unpublished).

The name of the work refers to Marina Abramovic's "Art Must Be Beautiful, Artist Must Be Beautiful" (1975) performance, during which Abramovic brushed her hair and face forcefully, repeating the phrase "Art Must Be Beautiful, Artist Must Be Beautiful". Abramovices artwork is interpreted as an illustration of the position of women in the art world and the relation of performance art aesthetics to modern art aesthetics. "...Original, ...Original" made 36 years after addresses the mandatory need of artist to produce innovative content to proof their originality and is intended to be remixed by others to serve a swarm of creative practitioners.

Title: "Art Must Be Original, Artist Must Be Original" | License: Creative Commons Attribution-ShareAlike 3.0 | Performer: Eero Yli-Vakkuri (xxx_group) | Date(DD/MM/YY): 3/11/2011 | Original format: HDV/1080i50 (16:9) / With separate audio (Stereo/48kbs). | Duration: 01:19


Run time 1 minutes 19 seconds
Production Company M2HZ.net
Audio/Visual sound, color
Language English
Contact Information Eero Yli-Vakkuri / eero (äät) storijapan.net


Credits

The performer is a part of the xxx_group (est. 2007) and the video is based in the groups practice. It is a combination of performances which the group presented in Prague 2009: "3# Grid of Pleasure (55)" and "?# Saint Lucy, Cracks It (55)" (Yet unpublished). The work was made for Open Community Media, M2HZ.net's "Media Artist of The Month (December 2011)" show and produced by Kalle Kuisma (M2HZ). The name of the work refers to Marina Abramović's "Art Must Be Beautiful, Artist Must Be Beautiful" (1975) performance.

Segments

Intro 00:00-00:01 (Titles, Licence)
00:01-00:51 (Blinking Lights, Repetitive Talk)
Outro 00:51-01:19 (Room lights ignite, Removal of Apparatus, Smug Gaze to Spectator, Lights Fade Out)

Shotlist

one camera, one audiorecorder, one performer, one shot, one edit, 1000 uses.

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